The Purse Audit: What You Carry vs. What You Should Carry

Take a peek inside your purse. No judgments here.

I bet it’s filled with all your “just in case” goodies. Lip gloss? Check. Charger? Check. Snacks? Check. Receipts and your wallet and keys? Check, check, and check.

But here’s the thing that most people don’t even consider:

What in your purse is there to protect you in case something happens?

For most women, the answer to that question is… nothing.

The “Just In Case” Gap

We are amazing at thinking about all the “just in case” things that make our lives a little more convenient.

Do you know why you carry a charger in your purse? So your phone doesn’t die, of course.

Do you know why you carry lip gloss in your purse? So your lips don’t dry out, obviously.

We think about all these “just in case” things without even thinking twice.

But then there’s the thing about personal safety. Why do you carry three lip glosses in your purse “just in case”? But why don’t you carry anything to protect yourself “just in case”? Not because you don’t care. Just because it’s not normalized.

Your Phone Isn’t a Backup Plan

I know most people are thinking, “I have my phone.”

But let’s be real. Your phone isn’t always going to be there to protect you.

Dead battery. No signal. You dropped it. You didn’t have time to unlock it.

Things happen quickly.

You already have a charger to make life convenient for you. So, what’s your plan when your phone isn’t even an option at all?

Safety That Fits Your Purse

Safety gear isn’t cumbersome or hard to use. It’s meant to be as convenient as possible and fit seamlessly into your life.

Think about it:

Lipstick-sized stun guns

Keychain pepper spray

Personal alarm

They’re small, convenient to carry, and designed to be within reach at all times without changing your daily routine.

Try This: The Purse Audit

Dump your purse out and take a look at all the things you carry.

Now, ask yourself:

If something didn’t seem right, what would I grab out of my purse to protect myself?

If your answer is your phone, then think about all the times your phone wouldn’t be an option.

If your answer is nothing, then that’s the problem.

Keep It Simple

This isn’t about being afraid. This is about being prepared, just as you are for everything else in life.

You plan for convenience. You plan for your day. You plan for your life.

You plan for personal safety to be a part of all that.

Because if you ever need to reach into your purse in a situation that calls for help, you want to be able to reach for something that can actually help you.

Andrea Atteberry

Founder

Andrea Atteberry is the founder of Blingsting, a personal safety brand created after her father brought home an ugly pepper spray—and she realized safety products didn t have to look intimidating to be effective. She set out to make personal safety cute, giftable, and accessible for women. Andi and her team has taken Blingsting from concept to national distribution, placing the brand in over 12,000 retail doors. Today, Blingsting products are carried by major retailers and are trusted by more than 3 million women—and counting.